I bought my copy of Mine Again by Black Lab first thing this morning and am listening to it on repeat and loving it. I had no idea who Black Lab was before this mini-movement showed up on my radar. I wanted to join in because I think Christopher Penn - one of the organizers - gets web 2.0 marketing like few others and I wanted to see what he could do with this, and, I wanted to be a part of this. I was going to spend my 99 cents no matter what I thought of the band, and if it sucked, then I’d delete it and no big loss.

But you know what this song is fantastic and I will go back and download the whole album - and so should you.