Orkut, Hello

Orkut Image, from Google

Social networking platforms rise and fall. I remember thinking Google Wave was going to be the site of the future, only to see it stall and close a year later. In fact, Google is quite good at letting engineers spin up products, test the marketplace and then kill them when conditions change (Wave, Buzz and Google Plus, for example).

Orkut – A name and a platform

This week, I learned about another product Google’s team put out that had a strong userbase and several years under its belt before closing.
Orkut debuted in 2004 and grew to become one of the largest social networking sites in Brazil. Its growth relied on a perfect blend of technology and culture, leveraging a highly connected community interested in the promise of exclusivity and based on Google’s reputation in the internet industry.

Listening to Users

In many ways, Orkut utilized many of the items identified in a sample social media action plan. While we don’t have full access to internal project charters or dashboards on usage, you can tell by the expansion of Orkut’s platform that they were listening to users, paying attention to data and trying to meet users where they were. As a part of a larger organization, it may have been hard to get the resources or even the attention of leadership to advocate for increasing processing speed or image storage, two things that played into the products eventual demise.

Orkut used exclusivity to grow its audience

In the early days of social networking, the community was the primary structure. Moving into a network like Orkut, Facebook or even LinkedIn required growth through selectivity. By inviting what we know no as influencers, Orkut grew its audience through invitations, rather than building it and waiting for people to come. For early users, it was both access to community but also a conferral of status. Diffusion strategies, offering access to everyone, may work well with a product that isn’t trying to differentiate itself, but it isn’t great at helping to create an air of exclusivity.

While we are seeing a flattening of the world with technology, it is fascinating to me how many ways local and regional cultures hold onto or develop their own microcultures. In Brazil, outdoor advertising is forbidden, so social media became a thriving adverting marketplace. Like many countries, Brazil leapfrogged over the era of personal computers driving social networks and jumped straight to cell phones, driving mobile app usage. The risk, as Orkut eventually found, was that they couldn’t keep with the byproduct that came with it, more photos, more usage and, eventually more competition for new players in the market.

Goodbye Orkut, Hello

After Google shut Orkut down, they went private, relaunched and failed to find traction in new markets. While the app is still available, you’ll be unlikely to find friends or colleagues in it today. Until a new social networking site can offer something that Facebook can’t, we’ll likely see more entrants into the field crash and burn.

147 thoughts on “Orkut, Hello

  1. What a great read Amy! Your insight on Orkut and how they truly began to build up something to only fall is a very similar view that I had. But when you talk about a flattening of technology, I am curious what you mean? I do believe technology is still truly booming and within the next few years we will see a huge spike in the way technology interacts with us. Reading more into that thought, you talked about the blocking of technology within a country due to laws. This so happens to be one of the number 1 reasons why we are not as advanced as we could be, even in the US. As more technology is brought forward, the government has to think of new ways to regulate to ensure the consumers feel safe. But does this truly help or hinder our growth as a society into a technology driven world?

  2. Your very own commitment to getting the message throughout came to be rather powerful and have consistently enabled employees just like me to arrive at their desired goals.

  3. The very heart of your writing while sounding reasonable at first, did not really sit very well with me personally after some time. Someplace within the sentences you actually were able to make me a believer but just for a while. I however have got a problem with your jumps in assumptions and you would do nicely to fill in all those breaks. When you can accomplish that, I will definitely end up being impressed.

  4. Your outlook on life is amazing.
    I like the way you are.
    When it 오피 to cooking, no one’s meals are quite as delicious.
    You are more fun than anyone or anything I know, including bubble wrap.🍙

  5. Let me send comments for you.
    10,000 comments cost $1, 100,000 comments cost $5
    You can receive this comment, it means that I sent it successfully.
    If you want to buy, pay 1 or 5 dollars through PayPal, after that,
    Send the following information to my Email:
    Name, email, Url, content.
    I will send the send Log to you by email within three days
    My PayPal & Email: sdzfd@hotmail.com

  6. Greate pieces. Keep posting such kind of information on your page.
    Im really impressed by your site.
    Hello there, You have done an excellent job. I’ll definitely digg it
    and for my part recommend to my friends. I’m sure they’ll be benefited from
    this web site.

  7. Very nice post. I just stumbled upon your weblog and wanted to mention that I’ve really enjoyed
    surfing around your weblog posts. After all I will be subscribing in your rss feed and I
    hope you write once more soon!

  8. I just couldn’t depart your web site prior to
    suggesting that I actually enjoyed the usual info a person provide to your
    visitors? Is going to be again regularly to check up on new posts

  9. I blog frequently and I really appreciate your information. This great article
    has really peaked my interest. I’m going to take a note of your
    blog and keep checking for new details about once per week.
    I opted in for your Feed too.

  10. I just couldn’t depart your web site prior to suggesting that
    I really loved the standard information a person supply in your guests?
    Is going to be back incessantly to inspect new posts

  11. I am extremely inspired along with your writing skills and also with the format for your blog.
    Is that this a paid topic or did you customize it your self?
    Either way keep up the nice high quality writing, it is rare to
    see a nice blog like this one today..

  12. Can I simply say what a relief to find somebody who really understands what they’re talking about online.
    You certainly know how to bring an issue
    to light and make it important. A lot more people
    need to look at this and understand this side of the story.
    I was surprised that you are not more popular because you definitely possess the gift.

  13. When someone writes an article he/she retains the image of a user in his/her mind that how a user can be aware of it.

    Therefore that’s why this paragraph is amazing.
    Thanks!

  14. I always used to study post in news papers but now as I am a user of internet therefore from now I am
    using net for articles or reviews, thanks to web.

  15. Hey there just wanted to give you a quick heads up and let you know a few of the images aren’t loading correctly.

    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both show the same outcome.

  16. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an nervousness over that you wish be delivering the following.

    unwell unquestionably come further formerly again since exactly the same nearly
    a lot often inside case you shield this hike.

  17. Hello There. I discovered your blog using msn. That is a very neatly written article.
    I will be sure to bookmark it and return to read more of your useful info.

    Thank you for the post. I’ll definitely return.

  18. Great goods from you, man. I’ve understand your stuff previous to and you
    are just extremely great. I really like what you’ve acquired here, really like what you’re saying and the way in which you say
    it. You make it entertaining and you still care
    for to keep it wise. I can not wait to read much more
    from you. This is actually a tremendous web site.

  19. With havin so much written content do you ever run into any problems of plagorism or copyright infringement?

    My website has a lot of unique content I’ve either created myself or outsourced but it looks like a
    lot of it is popping it up all over the web without my permission.
    Do you know any solutions to help stop content from being stolen? I’d truly
    appreciate it.

  20. Hi there I am so thrilled I found your weblog, I really
    found you by mistake, while I was looking on Askjeeve for something else, Nonetheless I am here now and would just like to say cheers for a tremendous post and a all round entertaining blog (I also love the theme/design), I don’t have time to browse it all
    at the moment but I have saved it and also included your
    RSS feeds, so when I have time I will be back to
    read much more, Please do keep up the fantastic job.

  21. Very nice post. I just stumbled upon your blog and wished to say that
    I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your
    feed and I hope you write again very soon!

  22. Wheen I initially commented I clicked the “Notify me when new comments are added” checkbox and now each
    time a comnent is added I get three e-mails ith
    the same comment. Is there anny way you cann remove people from that service?

    Thanks!

  23. It’s actually a cool and useful piece of
    information. I’m satisfied that you just shared this useful information with us.
    Please keep us up to date like this. Thanks for sharing.

  24. Everyone loves what you guys are usually up too.

    This sort of clever work and coverage! Keep up the excellent
    works guys I’ve added you guys to my own blogroll.

  25. How Does Audible Work?
    To begin with, you take a free trial of Audible and get a complimentary audiobook.

    This really is among perhaps an originals or those classics.

    At the conclusion of the trial, you can buy a monthly subscription of Audible.
    You have to register to your membership.
    You are awarded by Audible with one charge Monthly.
    You can use this credit to buy Audible audio
    books in different categories such as technology, style, romance, social media,
    ads, etc..
    If you wish to purchase books, then you can purchase more Audible credits or
    pay per sound publication.
    A member can download two of six Audible Originals in the
    first Friday of every month. They do not charge any credits.
    It’s possible to keep these Audible Originals .

    You own Audible books on your library even in case you cancel your subscription.
    It’s possible to listen to Audible books anyplace
    using apps for your phone, Windows or Mac computer or Alexa apparatus.|

    With more than 300,000 titles to its title, Audible is the world’s biggest seller and manufacturer of audiobooks.

    Audible Review https://artstic.com/groups-2/audible-trial-amazon-com-sale-totally-free-one-month-membership/

  26. Hey I know this is ooff topic but I was wondering if
    you knew of any widgets I could aadd to myy blog that automatically
    tweet my newest twitter updates. I’ve bden looking for a plug-in like this forr quite some time and
    wwas hoping mabe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your
    blog and I look forward to your new updates.

  27. I used to be suggested this website via my cousin. I’m
    now not sure whether or not this put up is written by means of him as
    no one else realize such certain about my difficulty.

    You are amazing! Thank you!

  28. How Does Audible Function?
    You take a free trial of Audible and receive a free audiobook.
    This really is one of perhaps an originals or the
    classics.
    At the conclusion of the trial, you can buy a
    monthly subscription of Audible. You want to sign up for the membership.

    Audible awards you with a single charge, Monthly.
    You can take advantage of this credit to buy Audible audio books in different categories like technology, fashion, romance, social networking, ads, etc..

    You can buy Audible credits or pay per sound publication if you wish to purchase more books.

    Lately, a member may download 2 of six Audible Originals about
    the first Friday of each month. They do not cost any credits.
    It’s possible to keep these Audible Originals forever.

    You have all Audible audio books in your library in case you cancel your subscription.
    It’s possible to listen to Audible audio books anywhere
    using apps for your mobile, Windows or Mac computer or Alexa device.|

    With more than 300,000 titles to its title, Audible is the world’s biggest
    seller and manufacturer of audiobooks. https://community.thulo.com/blog/85322/is-audible-truly-worth-it-cost-instructions-and-what-you-should-know/

Leave a Reply to Judi Online Slot Cancel reply

Your email address will not be published. Required fields are marked *